NOW was an award-winning creative agency. They asked me to create a new brand that could operate in a similar way to a channel’s – to be a content holder as well as having a personality of its own. I made a two marque system: the one playfully replaces the O in their name; the other, a keyline version that can highlight a moment or stand alone as a graphic. The marque uses an italicised W to capture the forward looking aspiration of the company.

Developing the look and feel for the Department for Education’s teacher recruitment campaign.

The design was influenced by swiss typography, representing the authority and gravitas of a government dept, contrasting the playful angles that suggest human aspects of teaching. The colour range was inspired by exercise books.

Once the designs were approved, I took the role of brand guardian, overseeing its application online and all comms.

The NHS Blood Drive aimed to motivate employees to give blood during their working week. Cleverly playing on the theme of "Another Bloody Meeting" using the graphic language of calendars and within the NHS Give Blood brand framework.

Designed 2023 rebrand of Asda UK. The work was part of Asda's drive to move into a more premium positioning.

VoltaTech, a new tens machine for drug-reducing relief of chronic pain. I art directed three routes for audience testing. 

Shown first, design based on the strategy insight ‘Designed to Move’.

The second route was more product technology led and used an augmented reality style sympathetic to the UX of the product controlling app.

The third route, more hard-edged approach to capture empathy for the problem of chronic pain, the art direction was inspired by charity advertising.

Rural farming communities in developing countries have generations worth of knowledge to share, WeFarm, a peer-to-peer knowledge sharing platform for smallholder farmers, provides the tool to do so. The organisation needed a new brand that resonates with the grassroots and flexes for investors. I created a symbol that represents two key aspects of WeFarm’s work: the interlocking leaves reference farming, and growth more broadly; the overlapping lines, WeFarm’s connectivity – a network linking people across Africa and the World.

Designing and crafting an environment to effectively showcase the Huawei Honor phone. The campaign involved developing screen wallpapers as part of the campaign.

Identity for campaign and event to launch 2018 Range Rover Sport.

Design development for seasonal campaigns for a Finnish vodka brand, including design and writing of campaign guidelines.

Design for 200pp book. My art direction (which had to be nailed down in half a day), used images from young African photographers combined with repeating patterns based on African textile design. The strategy required a youthful and disruptive style. The whole project was turned around in a few days.

Design and art direction for a CRM email campaign.

Designs for social media advertising including video for Snapchat ad which I art directed to target platform audience.

Concepts for a rebrand of Vanish advertising, I used a graphic ‘swipe’ device to represent the core offering of the product.

Design development for print/digital that promoted the new Honda Civic by demonstrating the two sides of the vehicle: the practical family car and the extreme and high-performing ‘Type R’ model

Box’d is a children's gift brand, their products beautifully curated ‘lessons in a box’. The challenge was to make a fun but quality identity that can flex to be used for more grown up products in the future. I created a complete brand, including naming, for use across multiple channels and merchandising. Earlier development work shown later.

Design and concepts for Carwow, the comparison site.

Every month, Wieden + Kennedy use part of their street-side window for an exhibition. This 8-bit design was my November contribution.